To stop the status quo from limiting life’s potential.
We’re doing so by having a blast exploring life with curiosity instead of conformity, purpose instead of complacency, open-mindedness instead of correctness, and patience instead of short-sightedness.
Hopefully this will inspire others to do the same. That way, we play a part in creating a world where it is conventional to be unconventional.
Join us as we explore something new every 10 days in our idealetter, Consider This:
We’re Kim and Chris, a recently-married couple from Vancouver, Canada who fight the status quo for a living.
This blog is our biggest weapon. Over 150,000 people read it every month (and growing!). And we friggin love working on it.
Kim first caught the blogging bug back in 2010 with her food and travel blog, The Hungry Hapa. While she mastered the art of dinner parties and ignited a love for travel, the blog didn’t make it past its second birthday.
After leaving a corporate job in mining for a 6-month backpacking trip with friends, she decided to move abroad.
She started up her own granola company, got certified as a personal trainer, and taught herself web and graphic design.
Chris grew up in Vancouver, studied in Toronto and France, Microsoft Excel-ed in Switzerland and Panama, pretired, exported blueberries to Mexico, co-owned a hostel in Squamish and tried (and failed) to market a butter made from bug fat.
He likes basketball, nachos, Kim, and trying to convince people to do things with his writing.
He dislikes cold weather, cooking, noisy large groups of people, and being told exactly how to do things. (Best check out his personal user manual before meeting him.)
On the Unconventional Route, Chris does the writing, editing, research, and analysis.
How we met and stumbled into this blog.
When Kim told Chris she planned to travel to Jordan in March, Chris bought a ticket and invited himself. He then spent the next two months convincing Kim via text message that it wasn’t weird to “keep it in the family.”
Our relationship developed and yada, yada, yada until November 2017, when we had to vacate our Vancouver apartment before it was torn down on top of us. Kim suggested blowing this popsicle stand, so we moved to Medellin, Colombia.
We didn’t have much to do in Medellin but discovered lots of cool things nobody was writing about. So we wrote about them.
The Unconventional Route took off from there, evolving from a travel blog into a travel blog for life.
What’re we up to right now? (November 2020)
Foraging for mushrooms and otherwise hiding out from the rain in Vancouver, Canada as we count down the days until we flip hemispheres back down to stunning Cape Town in December.
(Please, please don’t restrict us from coming, South African government!)
Business challenges we’re tackling:
- YouTube. Chris has switched his camera to video mode to see if he can succeed at getting YouTube viewers to get on their own Unconventional Routes. His first attempt is at chronicling his first-ever 3-day fast.
- Newsletter. Even though it’s highly unlikely we reach our goal of getting 10,000 subscribers onto our Consider This newsletter by the end of 2020 (we’re just over 3,000), we’re giving it one last push.
Other things we’re doing:
- Researching and Writing: The Unconventional Route way. What “unconventional” is, what it isn’t, and fine-tuning our strategies for winning at life.
- Watching: Schitt’s Creek and Babies on Netflix.
- Reading: Storyworthy, which so far has definitely been read-worthy.
- Struggling with: Credibility. Networking has been hard because we’re seen as just “bloggers” without a big social media following.
Fingers crossed that we’re allowed to go to Cape Town on December 7. If so, we’ll stay there until April, when we have to come back to Canada so that Kim can give birth to our baby!
- Have 10,000 “Consider This” subscribers who make 1,000 or more clicks per email by December 2020. (Join us!)
- By the end of 2020, be making $10,000 a month from this website. Getting there!
- Infect the world with a curious, extraordinary, and unconventional mindset. So kind of like the coronavirus, but with opposite results.
- Figure out a way to start and raise a family in a stable environment surrounded by a community of amazing friends and family without being stuck in one place (especially a cold one).
- To win at life.
What About You?
Subscribe to Consider This, our every-10-day reminder to stay unstuck from the status quo, then answer the two questions in the welcome email to introduce yourself. We respond to each one.