Q: Why should I read this FAQ?

A: To decide whether the Unconventional Route is a good direction for you or not.

It’s not for everyone:

  • 80% say “FAQ no” and flee somewhere more conventional, never to be seen again.
  • 20% of people who read this FAQ make the correct decision and join us.

Q: Why should I be unconventional?

A: That’s not the point.

Being unconventional for the sake of being unconventional is no better than blindly following the crowd.

TheUnconventionalRoute.com is just the domain name that happened to be available when we started this site in late 2017. If a genie could grant us any domain, we’d change it to… I don’t know. YourBestLife.com? ExploreLife.com? No. Too cheesy. I’d probably be practical and take, Google.com.

Anyway, we believe in thinking on your own terms to take whatever path’s best for you. Sometimes the result is unconventional. Sometimes not.

Q: Who are you?

A: I’m Chris. My wife’s Kim. We’re responsible for everything you’ll find on this site. Mostly me, these days. Kim’s working on something nearer and dearer to her heart, dinner parties.

If you’re curious to get to know us better, here’s a recap of our past, present, and future, how my “pretirement” led me here, and my personal user manual.

Q: How can you presume to be able to help me?

A: With questions.

Rather than pretend to have any answers for you, we share questions we think are worth asking, the approaches we’ve taken to answer them, and how it has worked out for us.

Maybe these questions will get you to stop doing what everyone else is doing just because everyone else is doing it and start exploring on your own instead.

Q: What kind of questions?

A: Any question that serves The Unconventional Route’s mission:

[Cue corny, inspirational Superman theme music.]

To stop the quicksand of the status quo from sucking up life’s potential.

I’m doing so by exploring life with curiosity instead of conformity, purpose instead of complacency, open-mindedness instead of correctness, and patience instead of short-sightedness.

Hopefully my adventures inspire others to do the same. That way, I play a part in creating a world where it is conventional to be unconventional.

Q: Can you give me an example of a question?


What does winning at the game of life mean to you? (Here’s my approach.)

Most people are running around breathlessly “playing the game” without knowing what the goal is. Crazy.

Q: Do you have any questions for me?

A: How thoughtful of you to ask.

Yes, thank you. Lots.

First of all, do you want to get on the unconventional route or stay on the conventional one?

If you’re curious enough to explore off the beaten paths of life, join Kim, me, and a 3,000+ others in our idealetter, Consider This. Every 10 days, I send out a quick dose of ideas and questions to remind you not to get stuck in the ruts of the status quo and explore ways to make the most of your trip through life.

It’s free, fun, and unpredictable, just like life should be.

Plus, if you join us, I’ll send you two more questions about you in the welcome email.

Q: Is that all?

A: Yes. For now. Believe it or not, I’ve got better things to do that stare at my screen pushing buttons all day. Hopefully you do, too.

Thanks for FAQ-ing with us,

Chris and Kim

Disclosure: Whenever possible, we use links that earn us a cut if you pay for stuff we recommend. It costs you nothing, so we’d be crazy not to. Read our affiliate policy here.

Chris and Kim profile

Kim and Chris are fighting the status quo to win at life, then sharing their best tactics on The Unconventional Route. If you want to join, subscribe to Consider This for a fresh dose of ideas every 10 days.

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