Personal Mission Statements: Why Bother and How to Make Yours Work

The mission of this post is to convince you that having a personal mission statement is a good idea and show you how to make your own.

I’m writing it because, until recently, I was mission-less myself. None of the people I admired most seemed to have one, either. Personal mission statements seemed like the type of useless thing desperately bored housewives and unfulfilled middle managers do.

So why bother?

Here’s how I convinced myself and how I came up with my own personal mission statement.

If this post succeeds, you’ll want to have one of your own.

In This Guide to Personal Mission Statements

Why Make a Personal Mission Statement?

“But I’ve never heard Richard Branson say he has a mission statement.”

Reason #1:
Why Not?

Because it’s hokey self-help-ism?

I’m being rational here, not judging, so that’s not a good reason.

Because it’s a waste of time?

Yes, it takes time and mental energy, but even if my personal mission statement doesn’t pan out, I suspect this big-picture thinking exercise has value. It’s a strategic time-out in my game of life.

Because it’s impossible to encapsulate my life in a single mission?

Maybe some people can have multiple personal missions. But I am pretty sure that the more focused I am and the less I multi-task, the more progress I’ll make. (See: Reason #2.)

Because many successful people don’t seem to need personal mission statements and people who have them rarely seem to succeed?

I’m not sure I agree with this logic.

Maybe successful people could be even more successful if they had personal mission statements. Or maybe they have them and we don’t know. Or maybe they’re not as successful as they appear.

And maybe unsuccessful people are more successful than they appear. Either that or maybe (likely) they’re not executing their mission well.

Reason #2:
Cover More Ground

I can either float around life aimlessly—getting tugged by others, busily going in circles, or letting the currents of fate take me adrift—or I can purposefully steer in a single direction.

Obviously, I like the sound of the latter. So having a personal mission statement as my North Star makes sense.

What’s more, it can save me from getting thrown off course by meaningless distractions. It can help me get back on track whenever I’m hit by life’s inevitable storms. And it can motivate me to stay sleek and streamlined rather than adding (or lusting after) useless bells and whistles.

Yes, there’s a risk that I pick the wrong North Star. But I feel that not making any choice at all is riskier.

Me suiting up for my role as CEO of my life
“Suiting up” for my role as CEO of My Life, Unincorporated.

Reason #3:
You’re the CEO

Every successful business has a mission statement. 

My Life is my business, I’m the CEO, and I want it to be a success. So why shouldn’t My Life have a mission statement, too?

It would:

  • Align the various departments in my life—finances, R&D, relationships, career, health, etcetera—toward a single long-term mission.
  • Guide my decision making.
  • Make clear to my stakeholders (friends, family, acquaintances, readers) where I want to go so they know how to help me and whether to invest in me.
  • Hopefully deliver exceptional returns to my shareholders (my future selves).
Kim writing her gripe while Chris isn't around
Kim getting to work on her personal mission statement.

How to Make a Personal Mission Statement

Be Serious About It

I don’t remember, but I seem to recall having wasted my time making a personal mission statement before. Probably at some self-help course in college or a career development seminar at work.

It was a waste of time because I wasn’t committed to giving it a shot.

This time’s different. I’m serious about having a personal mission statement.

If you’re not, don’t waste your time.


What do you want your best friend, spouse, or child to say about you at your funeral?

This question is a good way to get at what’s really important and come up with your personal mission statement. My only problem with it is that I hear it so often it’s become cliché.

So I found a similar, but fresher question:

What do you want your great-grandchildren to say about you to your great-great-grandchildren who’ll never meet?1This is one of the 10 “GPS” questions to ask yourself to ensure you’re on the right track.

I want it to be something along the lines of, “You would have liked to have met Great Great Grandpa Chris. He seemed to have cracked the code to life and inspired us all with his independent approach to everything he did.”

Looks like Kim’s getting close to finding her mission…

Get Angry

What makes you angry?

That anger indicates where your values lie and what you won’t get tired of working toward.

I get angry when people tell me what to do while refusing to change their own minds and look down on me because I don’t care to play the same games they do.

Include Three Things

Of all the structures for finding your personal mission statement I’ve found online and in books, my favorite is from this podcast episode by Donald Miller. It has three steps:

  1. Conflict. What problem do you want to take on? (i.e., What makes you angry?)
  2. Action. How are you going to solve it?
  3. Resolution. What’s the desired result of your mission?

For example, here’s Miller’s mission statement:

Many people are searching for a deep sense of meaning. I teach a series of frameworks that help them find meaning in their life so work and life are happier.

I like this structure because it sets the plot for living a meaningful life story.

In my case:

  1. Conflict: People who get stuck in the status quo and pressure others to do the same.
  2. Action: I’m going to fight against that with uncomplacency, curiosity, open-mindedness, and long-term thinking and help others do the same.
  3. Resolution: To help create a world where it’s conventional to be unconventional.

Make it Bigger Than You

Studies of corporate mission statements have found that the most effective ones look beyond the company toward its impact on society.2For example, Mission Statement Quality and Financial Performance concludes that “be responsible to the society in which you do business” is one of three main components of a successful mission statement. And the authors of Effectiveness of Mission Statements in Organizations – A Review write that “mission statement development ought to be directed toward both internal and external stake-holders.”

That makes intuitive sense. No mission’s going to be a success if it’s entirely selfish.

And that’s why my mission isn’t just about making the most of my life’s potential by staying out of the status quo, but inspiring others to do the same.

Lazing on a couch eating junk instead of getting started on my mission.
If I don’t move, it’ll be easier for my mission to find me.

Get It Done

I’m not going to waste my life trying to come up with the perfect personal mission statement. Better to pick a direction, get moving, and adjust course along the way.3See How to Be Extraordinary: The 7 Childishly Simple Rules

Put It in Your Face

I’ve added my personal mission statement to the top of my weekly and monthly goals in my lifelogging practice so I see it every day.

Put It in Others’ Faces

I want other people to help me with my mission, and I want their feedback on it, so I’ve made it public.

I share it with my family and friends. It’s all over this blog. And I’ve posted versions of it on my Twitter and LinkedIn profiles.

Evolve It

My mission statement from 10 years ago would be very different from what it is today. And I bet whatever it is 10 years from now will be different, too.

Chris walking down a rut, which goes against his personal mission statement
Gotta stay out of ruts like this.

My Personal Mission Statement

I inspire people to think for themselves and try new things so they escape the suck of the status quo, find more rewarding paths, and make the most of life. The more who do so, the less powerful the status quo becomes. Eventually, we can make this an extraordinary world where the unconventional is conventional.


Smiling old man.
“I’ve almost nailed my personal mission statement.”
How long does it take to come up with a personal mission statement?

“A mission statement is not something you write overnight. It takes deep introspection, careful analysis, thoughtful expression, and often many rewrites to produce it in real form,” wrote Steven Covey in The 7 Habits of Highly Effective People.

It’s not a task you complete. It’s an ongoing process. The value comes from going back to it, thinking about it, evolving it, and working towards it.

That takes forever.

What’s the definition of a personal mission statement?

It’s a personal summary of why you exist: the problem you seek to solve with your life, how you intend to do it, and your vision of what the result of your life will be.

What’s the difference between a personal vision statement and a personal mission statement?

Vision statements are about where you want to go and mission statements are about why you’re going there.

Some self-helpers say you need one or the other or both.


One statement’s enough for me. I think it should have both a vision and a mission. Call it whatever you want.

How many words should a personal mission statement be?

It should be short enough for you to remember and for someone to understand when you tell it to them.

But not as short as lot of the other big sites recommend (this, this and this post, for example). Their examples like, “To be a leader to my team, live a balanced life and make a difference,” or, “To inspire others to achieve great things” are too generic, unspecific, uninspiring, and unactionable to be of use.

Better to err on the long side to ensure your mission statement includes all the necessary components, then try to trim it down as you go. Chris lost in desert needing to turn around and find a different direction.

I’m only [your age here] and don’t know myself well enough. What do I do?

Viktor Frankl, author of one of my favorite books, Man’s Search for Meaning, said we detect rather than invent our missions in life.

So think of it like you’re using a metal detector. Keep moving, experimenting, exploring, and listening until your mission detector starts beeping so loudly that it’s impossible to ignore.

The post I wrote on How to Be Extraordinary has a childishly simple approach to this.

Can you give me a template?


“I, [Your name here] prefer to take shortcuts in life by using other people’s templates rather than doing the hard work of creating my own life and mission—and personal mission statement—from the ground up.”

Chris looking reading to set off on his mission.
Enough diddle-daddling. Time to get this show on the road.

Walk the Walk

Have I convinced you to give a go at making yourself a personal mission statement?

I hope so.

I’ve certainly convinced myself more than ever with all the research and thinking I did to write this.

And hopefully it’s not all talk. Reciting whatever big words we come up with for our personal mission statements won’t magically make them happen. We have to walk the walk.

I plan on doing my best.

Will you?

For more on this, try The One Mindset to Hold Yourself Accountable.

More Resources

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Kim and Chris are fighting the status quo to win at life, then sharing their best tactics on The Unconventional Route. If you want to join, subscribe to Consider This for a fresh dose of ideas every 10 days.

2 thoughts on “Personal Mission Statements: Why Bother and How to Make Yours Work”

  1. IMHO one’s mission is an aim, not a goal. Since it is one’s own mission, it is absolutely about YOU. When one’s mission is other/outer focused one’s success is dependent on others buying in. Which is far beyond one’s control. Rather than a mission, I believe the most empowering thing we can do for ourselves is find the core driver for our lives. And the more one can reduce that down to an essential component the more powerful it is. I am about authenticity. Everything I do, talk about, care about, drive toward comes from a desire to be authentic. I believe in it. Talk about it. Created my business about it. Promote it. To be myself in the world, I have to allow/accept others to be themselves. And to support that, I open myself to listening. I stand for authenticity. I offer listening. It’s not just what I do. It’s who I am. My “mission” is to help create a world where everyone can be themselves. But it comes from my desire to live in a world where I can feel ok being me.

    • Hey Susan. Thanks for your input. I agree that it’s an aim, not a goal. Not sure about your core driver being more important. Your core driver is the vehicle. You still need to send it in some direction, no?
      And on authenticity, how do you know what’s real and what you’re deluding yourself about? Or even limiting yourself by thinking that you’re being your authentic self when you’re barely tapping into your potential?


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